The NFU will be putting forward an official response, and members of the Red Tractor team will be attending NFU regional livestock boards to explain the proposals and take views from members.
We urge our members to make their views heard either as part of the NFU submission or independently. Use the links below for further information.
The consultation closes on 27th March 2015.
NFU Livestock Board Chairman Charles Sercombe said: “While The NFU has supported the principle of Lifetime Assurance for beef since it was first discussed four years ago, this is an important opportunity for members to have their say about the delivery and respond to the consultation.
“We recognise and advocate that there is a growing awareness and demand from UK retailers and processors for the need todifferentiate UK beef from imported products.
“UK farmers supply high quality products and adhere to some of the highest welfare and traceability standards in the world; however as farmers we need to ensure we remain competitive whilst maintaining our point of difference from imported meat products.
“We welcome the opportunity to offer our comment on Red Tractor Assurance proposals on implementation and believe that a move to Lifetime Assurance must only be implemented with a practical mechanism at farm level and one that doesn’t distort the market.”