At a time when on farm input costs are spiralling, food supply chains and food security are challenged, and while financial support for farming is undergoing huge structural change, the new ambassadors will play a vital role representing the voice of the next generation at a crucial time in agriculture.
Welcoming the new ambassadors for 2023, NFU President Minette Batters said: “Arguably, there has never been a more important time for British food and farming.
“The past three years have shown what a fantastic opportunity we have with our ambassadors to tell our positive story, from producing high quality food, to our care for the environment and our crucial work towards British agriculture being net zero by 2040.
“We have a fantastic range of agricultural roles represented by this cohort which will bring together inspiring voices from across the industry. I can’t wait to work alongside this group of talented and passionate people to see what we will achieve.”