Our 9,579 dairy farmers in England and Wales work hard to produce milk to satisfy the domestic and export market. We’re now fighting through a prolonged period of low milk prices, with the average milk price last month the lowest for over seven years. These price falls have happened as a direct result of falling global commodity prices and external factors, including the Russian ban on imports and reduced purchasing by China and Middle Eastern countries.
There is no doubt that the downturn in the global dairy market is the main cause of the current situation. However milk has also been at the forefront of the UK retail price war, the full effect of which cannot be easily understood due to the commercial sensitivity of processor- retailer negotiations. In the long term, this discounting devalues the product and could cause serious damage to the industry if there is not enough value left to be passed down the supply chain.
There has been significant progress over the last year with retailers declaring that they are paying a sustainable price to farmers. The NFU believes it is vital that foodservice and public procurement ensure that they are also sourcing British dairy products sustainably.
Despite these difficult and challenging times, British dairy farmers have been leading the way on the environment – meeting challenging targets on sustainability and continuing to demonstrate first class animal health and welfare on farm.
Consumers can be confident that farmers are doing their utmost to ensure the health and welfare of their dairy cows and there’s no better day to celebrate that than on World Milk Day. Farmers across the country will be showcasing their #happycows - after all a happy cow makes a happy farmer. It’s as simple as that!
More on #WorldMilkDay and #HappyCows:
- How to back British dairy farming
- #happycows - how you can get involved
- Video: Paul Tompkins on his #HappyCows
- A message from NFU dairy board chairman on #HappyCows
- Championing British dairy – meet Abi Reader
- What are retailers doing to support British dairy?
- Let’s Talk Farming video – join Emma Harrison on farm
- From AHDB: This is Dairy Farming – dairy cow welfare & facts
- NFU blog – Rebecca Veale: Does size matter? The truth about British dairy farming
- The Dairy Roadmap