Exclusive Discount of up to £1,250 on The New Isuzu D-Max
Isuzu is excited to offer NFU members an exclusive discount on the award-winning Isuzu D-Max – the toughest, most refined pick-up truck built to tackle everything from demanding farm work to weekend adventures. Designed with the needs of farmers in mind, the new Isuzu D-Max offers unmatched reliability, towing power, and comfort.
The D-Max features remarkable off-road capabilities with its 4WD Shift-on-the-Fly system, allowing farmers to switch between two-wheel and four-wheel drive effortlessly. The rear differential lock, standard on all 4x4 models, ensures unbeatable traction in challenging terrains, making it an ideal choice for agricultural tasks such as ploughing fields, navigating muddy tracks, or transporting heavy equipment. With a 3.5-tonne towing capacity and over a tonne payload, the D-Max is ready to carry loads and handle large trailers with ease.
Built for the Farm, Ready for Anything
The new Isuzu D-Max range is tailored to meet the diverse needs of NFU members, whether you're in need of a no-nonsense work vehicle or something more comfortable for long drives to the market. The Utility model, with its durable vinyl flooring and robust steel wheels, is ideal for agricultural use. For those seeking a more refined experience, the DL20 and DL40 models come with additional premium features, such as heated seats, alloy wheels, and leather upholstery. The flagship V-Cross model takes things up a notch, offering top-tier styling, advanced infotainment, and an 8-speaker premium sound system.
Safer Than Ever
Every Isuzu D-Max model is equipped with Advanced Driver Assist Systems (ADAS) to ensure your safety while working on or off the road. From Intelligent Adaptive Cruise Control to Rear Cross Traffic Braking and Traffic Jam Assist, these technologies provide comprehensive protection for drivers and passengers alike. The D-Max also boasts an impressive five-star Euro NCAP safety rating.
Learn more about the Isuzu D-Max range.
Award-Winning Performance
The Isuzu D-Max has earned widespread recognition for its performance, safety, and value. In 2025, it was named Pick-Up of the Year by Company Car & Van, as well as Vehicle of the Year and Best Workhorse Pick-Up by Trade Van Driver. The D-Max has also been awarded Best Diesel Pick-Up at the Diesel & Eco Car awards, highlighting its best-in-class towing capabilities and low environmental impact.
What is the discount?
Find out more about the discounts available on selected models across the Isuzu D-Max range and for full terms and conditions (member log in required).
*Current discounts are valid for all orders placed before 31 March 2025.
| Model | Discount |
| Utility | £750.00 |
| DL20 Auto | £500.00 |
| DL20 Manual | £1000.00 |
| DL40 Auto | £750.00 |
| DL40 Manual | £1250.00 |
| V-Cross Auto | £750.00 |
| V-Cross Manual | £1250.00 |
How do I get the discount?
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- Call NFU CallFirst on 0370 845 8458 to check your eligibility.
- Let the dealership know you are an NFU member and want to use the discount.
- Complete discount documents in dealership which are sent to NFU for approval. Documents must be completed in full along with your NFU membership number.
- Once approved, the dealer will apply discount to the final order.
IMPORTANT: MEMBER ELIGIBILITY RULES APPLY - please read the terms and conditions. Call NFU CallFirst on 0370 845 8458 to check if you are eligible for a vehicle discount voucher.
