The South is England's largest and most rural region, stretching from the northern Cotswolds to the Isles of Scilly and across to the New Forest. It has nearly quarter of the UK’s agricultural holdings, more cattle, calves, sheep and lambs than any other region and nearly 815,000 hectares of arable land.
Farming is the foundation stone of the region's economy, contributing about £2.2 billion and directly employing 83,000 people on around 32,000 commercial land holdings of all shapes and sizes.
It produces a landscape cherished by those who live and work here, and the millions of people who love to come and see it every year, contributing to a tourism industry worth £11 billion to the region.
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