We are taking part in a brand-new initiative called ‘Working on Waste’, launching today (1st October), which brings together food and grocery companies in a bid to help their employees reduce household food waste in their homes.
Spearheaded by food and grocery research and training charity, IGD, the campaign will use the scale of the industry collectively to talk directly to their employees as consumers, driving awareness and engagement to take learning beyond the workplace into households.
Working in collaboration with WRAP, the campaign is set to reach 650,000 employees working in the industry across 107 FMCG and associated companies, during the month of October. As well as engaging employees, companies are also supporting the campaign with social media, digital, in-store and PR activity.
If you’re a Twitter user and want to share some top tips for reducing your waste you can use the handle @workingonwaste or the hashtag #wow14.