Beef Week kicks off on April 23 – St George’s Day – and is designed to raise awareness of the quality and versatility of great British beef. Organised by Ladies in Beef, this year the emphasis is on ‘beefing up your butty’, a cheeky celebration of sandwiches of which over 5.7 billion are eaten every year
The NFU shopping guide lists the sourcing policies of all the major retailers on their ‘own brand’ products. It shows The Co-operative, Aldi, Lidl, M&S, Waitrose and Morrisons source 100% British beef across all lines while Tesco, Asda, and Sainsbury’s only source 100% British for their premium lines of beef. In addition to the sourcing guide we are aware that, The Co-operative, M&S and Waitrose ensure that beef across all products, including ready meals, is 100% British.
Charles Sercombe, NFU livestock board chairman, said: “I’m delighted that we see the return of this annual event to promote British beef at a time when we’re seeing significant challenges for the sector as £m’s are being wiped off the value of the payment grids leaving many producers questioning the viability of the industry.
“We need initiatives like Great British Beef Week to raise awareness among shoppers of great British beef and to re-engage with consumers who continue to call for greater provenance and clearer labelling of the origin of the product.”
To find the best cuts of great British beef, use our new online supermarket sourcing guide which will help you find out who is backing British farming.