Bees’ Needs Week – showcasing the importance of pollinators

21 February 2025

Environment and climate
An image of a bee on a purple flower

See how farmers are taking actions, both large and small, to create habitats for bees and other insects. 

Defra’s annual Bees’ Needs Week takes place 14–20 July, and sees conservation groups, businesses and charities come together to raise awareness of the importance of pollinators.

The groups share ideas, actions and activities that highlight the ways in which everyone can help bees and other pollinators to thrive.

Each year Bees' Needs Champions are celebrated to recognise examples of exceptional initiatives undertaken by local authorities, community groups, farmers and businesses to support pollinators.

How NFU members are looking after bees’ needs

David Newman

David farms 16 acres in a 5-year crop rotation which includes plantings of clover and rye and phacelia which are topped in rotation to always leave flowers for bees. It is a pesticide-free business using bio-controls, companion planting and fleece to keep pests off the crops.

David has set aside a one-acre permanent wildflower patch, two natural bee hives (one log hive and one freedom hive) and a reservoir. A diversity of habitats including unimproved grassland, beetle banks, hedgerows and tracks encourage many pollinators as well as bird species which also help to control pests.

David said: “The significant level of public interest in what we are doing has had a positive impact on the business. There has also been a significant increase in bird life. It is great to see the results all around you for low cost easy initiatives. We did secure some funding from our district council that covered the cost of seed and advice from BeeKind.”

Edward Darling

Edward farms mostly cereals on 200 hectares in East Anglia. He was motivated to get involved in Bees’ Needs as part of a long-term commitment to the stewardship of habitats and associated species typical to the natural area.

He’s extended the use of winter cover crops through the summer to test benchmarking systems for pollinators linked to the UN Sustainable Development Goal for Life on Land. The role of long-term species-rich grassland will have huge value to butterfly populations.

The project, which involved additional seed costs and the advice of ecologists, was funded with help from Affinity Water.

An image of a wildflower strip in a farmer's field

Edward said: “One of the big lessons and benefits of getting involved in the Bees’ Needs project was the range and abundance of bees attracted in the context of wider pollinators and other taxonomic groups. Going forward we’ll do further work with the pollinator monitoring survey to make national benchmarking available.”

Donya Donger

Donya Donger is an arable farmer managing 1,500 acres in Nottinghamshire.

To make the fields on her farm more pollinator friendly, she’s created beetle banks among the crops to allow a safe haven for insects, beetles, and pollinators.

All hedgerows have wider margins than required by cross compliance to ensure that fertilisers and chemicals are kept well away from dykes and hedgerows.

To minimise the impact from spraying crops, drift reduction nozzles are used and buffer zones are followed on all labels.

An image of a woman and two children wearing bee keeper uniforms

All these measures help to protect areas for natural grass and flowers to grow, creating a wildlife corridor around every field.

For less productive corners of fields, phacelia has been grown providing a boost to ecosystems for bees and butterflies. Areas of pollen and nectar mixtures have also been planted under HLS/ELS agreements.

Donya said: “The small changes have made a big difference. Those corners of the field that are not viable to grow crops have become pollinator havens with minimal cost. Do your research and implement what will work for your farm.”


How pollinator FIT is your farm?

If you’ve got a spare 10 minutes, you can get involved with valuable citizen science and use the simple FIT (Flower-insect timed) Count app to see how fit your farm is for pollinators.

All you need to do is watch a patch of flowers, and use the FIT Count app to record the different insects that land there over a 10 minute period.

The counts can be done in anywhere, anytime from April to September, provided the weather is warm and dry.

Chris-Hartfield-FIT-test

Photograph: NFU senior regulatory affairs adviser Dr Chris Hartfield does a FIT count

Every count gets sent to the world-leading UK PoMS (Pollinator Monitoring Scheme), which is providing essential data on pollinator populations and how they might be changing over time.

Visit ukpoms.org.uk | FIT counts and download the app today – ready for a warm day in April to start counting!

NFU senior regulatory affairs adviser Dr Chris Hartfield said: “I’ve been regularly doing FIT counts for a few years, mainly on dog walks.

“While it’s great to contribute to some really valuable citizen science, it also makes you take a bit of time-out to stop and notice the changing wildlife around you. My dogs are well used to sitting still for 10 minutes while I’m staring at a hedgerow or patch of hogweed.”

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This page was first published on 10 July 2023. It was updated on 21 February 2025.


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