Buy My Turkey Day
Social media toolkit
This year marks the 8th year of the NFU's #BuyMyTurkey Day – a day all about celebrating British turkey meat and producers ahead of Christmas.
This year, we'll be celebrating #BuyMyTurkey Day on 6 December.
In previous years the campaign has been hugely successful in promoting buying local and British turkeys for Christmas.
In 2022, the campaign reached more than 100,000 people online.
Keep reading to find out how you can get involved and access our shareable social media resources.
#BuyMyTurkey Day – the key messages
The NFU’s #BuyMyTurkey campaign promotes four messages that encourage shoppers to buy local and buy British this Christmas:
1. The benefits of buying a whole bird.
2. Encourage people to ask their butcher if they are selling British turkeys.
3. Look out for the Red Tractor logo when buying from a supermarket.
4. Use the NFU's Turkey Finder to buy a local turkey directly from the farm gate.
NFU Turkey Finder
There are over 240 farms on our Turkey Finder. It includes an interactive map making it even easier for shoppers to locate their nearest producers.
Not listed on the Turkey Finder?
Are you an NFU member who would like your business to appear on the Turkey Finder?
E-mail NFUPoultry@nfu.org.uk and tell us:
- your name
- membership number
- business name
- company contact details.
Don't forget to tell us if your business details have changed. Visit: Turkey producers – are your details up to date on our Turkey Finder?
5 tips to engage your audience
1. Use the hashtag
Use our #BuyMyTurkey hashtag and tag the NFU's social media pages in your posts.
2. Promote the Turkey Finder
Share the link to the NFU Turkey Finder.
3. Engage your audience. Ask questions, such as:
“Where are you buying your Christmas turkey?”
Or share insights about keeping turkeys happy and healthy.
4. Add some fun to your posts
Use emojis relevant to #BuyMyTurkey.
You could use the British or Welsh flag, a Christmas tree or dinner plate emoji.
🦃🍽️ 🎄🦃🍽️ 🎄
5. Be creative.
Capture attention with eye-catching images. These could be videos of your turkeys, farms or farm gate promotional displays looking their best.
Here's NFU Turkey Group chair Jonathan Smith explaining the benefits of buying a whole turkey!
Don't forget to include a snappy caption. Here's one to get you started:
#BuyMyTurkey Day is back! This year, get your whole turkey direct from the farm by using the NFU Turkey Finder.
Print a sign
You can print one of the signs and feature it in your own social media photos or videos
PS: don’t forget to tag @BackBritishFarmingNFU and use #BuyMyTurkey
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