Criminals are known to commit fraud using online marketplaces and it is important to take care when selling or buying online.
Scammers can steal personal details, including addresses, phone numbers and debit and credit card details. Platforms like Facebook Marketplace, Pre-loved, and Gumtree often involve local advertising for items to be collected from your home.
This could expose you to fraudulent buyers who seem interested in your item just to get your address.
Although most people are genuine and these trading sites generally work well for both sellers and buyers, it is wise to take precautions to ensure you don’t become a victim of crime.
If you are in any doubt about buying or selling an item online then consider selling through an approved auction house, that way you will be guaranteed your payment, and your home location will be protected. There will be a commission fee to pay but it can make your transaction more secure.
It is crucial to be aware of the risks of sharing information on social media, especially regarding when buildings or the farmhouse are unoccupied or when new expensive equipment has been purchased.
The dangers of buying or selling locally online
“We all live and work in a digital world and must be conscious of the threats this can bring to our businesses.”
NFU Vice President Rachel Hallos
- Some sellers may be looking to offload stolen goods or scam money from unsuspecting buyers.
- Be aware that sharing your address and availability can reveal when you will be home and when you won't.
- Locations away from the home may look genuine but could be dangerous and allow force to be used to take the item without paying.
- Understand that inviting people to your home gives them a chance to notice your valuable items.
- Photos of items you are selling could also reveal personal details.
- Beware of buyers asking questions that could disclose more than you intend, including times when your property is more vulnerable or unoccupied.
- Selling items could indicate that you have new equipment or vehicles on site.
Top tips
Guard your address: Be cautious when giving out your home address and postcode.
Delivery: If collecting or delivering the item yourself, check the location is genuine. Never go alone.
Limit access: If buyers come to your house, avoid letting them inside.
Support: Ensure someone else is at home with you during the collection.
Guard your schedule: Never disclose times when you won’t be home.
Be aware: Avoid conversations that could inadvertently reveal personal information. Stick to details relevant to the item.
Consider distance selling: While less convenient, distance selling can be safer than local collection.
Trust your instincts: If you feel uneasy about a buyer or their profile, decline the transaction and cease communication.
Home security: Maintain a good level of home security even if the transaction goes smoothly, as people might return later.
By following these precautions, you can minimise risks and ensure a safer selling experience on online platforms.
