The NFU has achieved unprecedented media coverage in the wake of the Autumn Budget, building pressure on the government to reverse planned changes to inheritance tax.
Our mass lobby yesterday resulted in NFU members meeting with more than 200 MPs.
Mentions in the media
The NFU has had 4.1k mentions in the media this week.
On 19 November the NFU had:
- 152 national print and online stories and 279 broadcasts
- 1437 regional print and online and 675 broadcast
Since Monday there have been
- 267 national print and online stories and 350 broadcasts
- 2532 regional print and online stories and 907
Top stories
National broadcast from the include:
- BBC News at 6 prominently featured the mass lobby, with NFU President Tom Bradshaw highlighting the burden the family farm tax will have on farmers (4:17). The programme also followed NFU Livestock Board chair David Barton’s journey from his farm to Westminster (6:40), which also aired on BBC Breakfast.
- Broadcast interview highlights included interviews with NFU President Tom Bradshaw on Channel 4 News (15:30), the BBC News Channel and Sky News Breakfast, BBC Radio 5 Live with Matt Chorley (52:58), LBC with Nick Ferrari (1:22:15), Times Radio Breakfast (1:48:30).
- Other primetime national broadcast coverage of the lobby and farmer-led rally included ITV Evening News (1:47), ITV News at 10 (8:00) Sky News and Channel 5 News.
- NFU Deputy President David Exwood and also gave numerous interviews yesterday. NFU Deputy President David Exwood spoke to Talk TV with Mike Graham (1:54:30), Times Radio with Andrew Neil alongside political journalist Will Hutton (18:30) and LBC with Shelagh Fogarty (1:34:52).
- NFU Vice President Rachel Hallos spoke to LBC News with Jim Diamond (2:22:39), as well as many local BBC stations across the country.
- Farming Today aired a special episode focused on the lobby, the farmer-led rally and the Efra Select Committee meeting. Tom Bradshaw spoke to the programme (3:46), as well as a number of NFU members from across the country.
Podcasts focussing on family farm tax include:
- PoliticsJOE
- BBC’s Newscast
- The Guardian’s Today in Focus.
Print and online coverage include:
Mass lobby on NFUonline.com
Engagement on our social channels
Across the 18 and 19 November, we published 106 posts across our seven social media channels. These resulted in:
1.8m total reach, 44.8k likes, comments and shares, and 5.2k new followers on our social media channels.
#BackBritishFarming and #StopTheFamilyFarmTax had a total of 11k mentions from 5.3k unique users.
They achieved a total reach of 18m and seen 50m times across all social media channels.
Since the announcement of the Autumn Budget on 30 October, our social activity across all channels has resulted in a total reach of 9.7m, 182.3k likes, comments and shares, and 24.1k new followers to our social media channels.
Members meeting MPs
We have helped coordinate MP visits with members meeting with more than 200 MPs already, with many more meetings happening all the time.