Backing British Beef - our vision for 2035, outlines how the sector, which has a globally renowned reputation for high-quality, high-welfare and climate-friendly produce, can work with the government, the supply chain and levy boards over the next decade to enhance its reputation.
It outlines the need for:
- A fair and functioning supply chain that fosters trust and the confidence to invest.
- Advancement in sustainability by supporting and empowering beef farmers through an enabling approach in the supply chain.
- Trade policies that offer access to new markets, while ensuring our borders are protected from disease and British standards aren’t undercut by trade deals.
- Policy frameworks that support sustainability, food production and trade.
- Development of an animal health and welfare evidence base that supports the sector’s high standards and responsible use of veterinary medicines and antibiotics.
Paving the way for a better future
NFU Livestock Board chair David Barton highlighted the need for the right ingredients for growth within the sector, saying:
“From ensuring fairness in the supply chain and safeguarding animal health and welfare, to achieving our environmental and climate goals, this new vision outlines how the British beef sector can lead the way into a better future.
“As a sector that’s worth £3.9 billion to the British economy, it is one that’s ripe for growth.”
He went on to call on farmers, processors, retailers and government to work together to rebuild confidence and secure a bright future.
“Confidence is at an all time low due to acute challenges facing the wider industry such as uncertainty about the future of environmental schemes, the acceleration of direct payments and changes to inheritance tax. And more recently concerns about government concessions in a potential trade deal with the United States.
“We know there’s still work to be done, that’s why we’ve developed this 10-year vision. With investment from the government and the entire supply chain in the policies outlined, we can build a resilient, sustainable, and thriving beef sector, one that can meet growing global demand, while aligning with climate and environment ambitions.”
Great British Beef Week starts on 23 April, and is organised by Ladies in Beef and supported by AHDB. Visit: AHDB | Great British Beef Week
