Prior to joining AHDB as Sector Strategy Director for AHDB Beef & Lamb, he was Senior Agricultural Manager at Co-op, where he had responsibility for the beef, lamb and poultry accounts, along with experience of working on a day-to-day basis with farmers and retailers in the agriculture team at Arla Foods.
Will Jackson, Divisional Engagement Director, AHDB
![Will Jackson, Divisional Engagement Director, AHDB](https://www.nfuonline.com/media/xnclnf4p/will-jackson.jpg?center=0.55448732934355716,0.33240017766972135&mode=crop&width=800&height=423&rnd=132883962811500000)
Will grew up on a dairy farm in Derbyshire, which really fuelled his passion to be involved with agriculture.